PEMETAAN DAYA SAING INTERNAL UNIVERSITAS LANCANG KUNING The Maping of Lancang Kuning University Internal Competitiveness

Competitiveness has become a common challenge to many universities in the
current era of higher education industrialization. University of Lancang Kuning, as a player in
the industry and at the same time is one of the biggest university in Riau Province, clearly
must conduct sustainability self evaluation. This study held in scope of 9 faculty. The study
aims to analyze the internal competitiveness strength of University of Lancang Kuning.
Method of Boston Consulting Group (BCG) conducted to determine the internal market share
and proposition of competitive strategy. Analysis measurement is limited to financial
secondary data of each faculty and study program. Study reveals that Faculty of Computer
Science, Faculty of Economic and Faculty of Law have the highest competitive power based
on income ability perspective. These three faculties have high relative market share and high
income growth rate. However, in the perspective of reserve fund generating, Faculty of Law
and Faculty of Cultural Science become the highest. Meanwhile, in the aspect of financial
management balance, Faculty of Agriculture and Faculty of Forestry become the most
effective and efficient among other faculties in University of Lancang Kuning
Keywords: Competitiveness; Market Share; Higher Education